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How it works
The 11 steps from your domain to your logo in the inbox. The first five are free and need no account.
The process is a wizard with 11 steps in four phases. We start with the quick, free steps so you know where you stand within minutes. Slow work (like the trademark search) starts in the background as soon as it can, so you rarely wait.
You can go back to any completed step at any time. Every step has its own link, so you can bookmark it or share it with a colleague.
Phase 1 — Check (free, no account)#
Phase 2 — Setup (account and payment)#
| # | Step | What happens |
|---|---|---|
| 6 | Checkout | Sign in (your free-step progress moves into your account) and pay through Stripe's secure checkout. |
| 7 | Business | Enter your company's legal details and who is applying. We verify them (business verification). |
| 8 | Logo approval | Compare your original logo with the inbox-ready version side by side, and approve it. |
| 9 | DNS | All the settings to add to your domain, on one page, with copy buttons. We confirm them within seconds. See DNS records. |
Phase 3 — Certificate#
Phase 4 — Live#
| # | Step | What happens |
|---|---|---|
| 11 | Go live | Your logo and certificate are published. You send a test email and confirm you see your logo in Gmail. Monitoring and automatic renewals switch on. |
How long it takes#
- Free checks: about a minute. The trademark search may take a few minutes in the background.
- Setup: as fast as you can enter your details and add the DNS settings.
- Certificate: the issuer's checks usually take from a few days to a few weeks.
What "done" means#
We track four results separately, because they happen at different times:
- Eligibility assessed — you know which option you qualify for.
- Certificate issued — the issuer has issued your certificate.
- Published — your settings and hosted files are live and correct.
- Seen in the inbox — you've seen your logo in a real Gmail inbox.
Gmail decides when to show logos and checkmarks, so display can't be guaranteed, but we make sure everything on your side is right. For a logo-only (CMC) plan, success is your logo showing; no checkmark is expected.
Your progress is saved#
Your progress lives on our servers, not just in your browser:
- Without an account, it's tied to your browser (and to a private guest token if you use the API or an AI assistant).
- You can move to another device with a one-time resume link.
- When you sign in, your progress moves into your account automatically.